Zz
Zz is a sleep aid brand which provides ASMR sounds for users to customize their own sleep experience. With their app, users could select and customize ASMR that suit their preferences. Zz’s brand personality will be soothing and relaxing. It is aimed at college students who is seek a high-quality and serene sleeping experienc
01
Brand Board
Zz's brand image are elegance and calmness , which aligns with the positioning of a sleep aid brand, and also gives a certain degree of approachability in the visual expression.
Brand Personality:
Approachable，gentle
Tone of voice:
Relaxing, calm
Brand mission:
Promote ASMR for better sleep to a wider audience, enabling everyone to create personalized ASMR audio.
Target Audience:
For college student who is struggling with stress and insomnia, and people who have some knowledge about or are interested in using ASMR for better sleep.
Logo:
Clouds is the primary element in the logo as clouds can symbolize a feeling of dreaminess, and relaxation, which aligns with brand image, and the using negative space to incorporate the letter “z”. The final design effectively conveys the image of brand. The cloud shapes are cute and visual graphic, which can attract the attention of younger users.
Slogan:
Zz·Design your sleep, drift off naturally.
02
App Interface Design
The main page of app consists of Home, Library, and Podcast. Home has Search, New Event, and New ASMR. Library leads to User Page, playlists, and music. Podcast page includes the option for users to adjust audio volume and speed.
According to user survey during research, the combination of sound and visuals is crucial for the ASMR experience, so I added the feature for users to customize the audio background. To To be able to perform better sleep aid to user, the app also included sleep tracking, making it more diverse in terms of functionality
03
Billboard Poster
Billboard is for the brand's offline promotion, audience can hear some white noise ASMR through the mini stereo mounted on a billboard billboard, so that they could not only get a visual sense of brand image, but also further experience the functional part of brand and deepen their impressions.
04
Social Media
As billboard is a touch point for offline promotion, the brand also need an online platform for promotion to reach their young target audience. Therefore, Instagram is the suitable platform as it is the most popular social media, a place to showcase the brand personality and promote the brand.
